Contrast
Repetition
Alignment
Proximity
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Image #1: Pay Per Click Offer Advertising Platform
(http:/payperclickoffer.com/tag/business-plan/)
This image was found on a site which is an article about an ad platform which offers advertising to both advertisers and publishers . First, we'll look at the contrast of this image. There's not much contrast in this image, as the author is trying to express a message of online users who all use computers to connect to different people on the internet. (Hence, all the different green network connections). The biggest contrast would be the green lines which so no pattern whatsoever, and the different sizes of each manikin to create a depth perception. The main colours used go very well together, and emphasis certain elements of the image. There is no trouble at all when glancing at this image. There is no text however, but it does attract someone to wonder what this image is trying to express.
Repetition in this image is seen easily. All of the related content all have a standard colour. For example, the manikin are all in the same colour (with different shades however), and the connection, which looks somewhat of a computer circuit board, is what connects these individuals together. The repetition of the lines and the rings around each "user" help us understand that these are all similar people who are all unified in some way.
There is no identifiable alignment in this image. All of the different "users" are scattered throughout the image and there is no pattern available.
In regards to proximity, every "user", they are all spread out with enough space between them to not interfere with each other. If that was true, it would be a very messy image, confusing those who are looking at it. Everything is spaced out enough to not interfere with the main point of the image, which is connecting users to unite electronically through something like the internet.
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Image #2: Condom Ad
(http://www.geckoandfly.com/2007/10/25/creative-condom-ads/)
This image was an advertisement which promotes safe sex, and making an analogy of having unprotected sex as dangerous as fighting a fire without proper protection.
The contrast in this image is significant. As the colours which stand out most are the most important messages in this image. The fire which contrasts the dark background makes it the first thing people will see when looking at this photo because it attracts so much attention. Then the contrast of a white suit on a dark background allows us to easily identify protective suits and the contrast of a naked man which stands out from the ordinary.
The repetition of the individuals behind the hose allow for us to identify what is out of the ordinary. You see three individuals, two are alike but one is different. It allows the viewer to quickly and easily see the message of what is being emphasized in this image, along with the alignment of the individuals to the fire. The alignment of the logo is placed in the right spot, where it is easily discovered and not distracting or covering any of the important factors used to express this message.
The proximity of the individuals from the fire was done in mind by the creator to keep everything close together but still far enough that visuals aren't blocking each other. For example, the fire rages right beside the first firefighter rather than behind him, allowing for the contrast to work and catch the attention of the viewer.
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Image #3: Vibrant Design(http://www.highonart.com/services.htm)
The contrast in this image is significant. It uses various colours that stand out from each other. It doesn't use different shades or variations of colours, but uses main colours which can be easily distinguished from each other. Making the contrast very significant. The text stands out greatly as there is no white in the darker portions of this image, allowing the colour of the text and the text itself to stand out.
The reptition and alignment of the way these colour ribbons are laid out shape what looks like a fan of colours. The reptition of the colours and the alignment of where they are placed create a shape for us so that the picture looks like something more than just a bunch of random colours. Rather, it looks more artistic as there is a message of "vibrant" and the shape repeats itself expressing the "vibrant" design of this image. The proximity of each set of colours are great enough that we can identify that there are 3 different sets laid our one behind another.
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Image #4: iCyt Visionary Bioscience
(http://www.blakeharvey.com/blake_portfolio/icyt_journal_ad.htm)
The contrast in this image is mostly used through shades of black and white, along with the different shapes of what looks like air bubbles. The contrast of brightness throughout this image gives it the meaning of something related to "a new beginning." The contrast in the bubbles and brightness signify something mysterious and is very effective in advertising by playing with a consumer's curiousity.
The repetition of the idea of these air bubbles flowing towards the light emphasis the fact that something big is coming and it shows no alignment or uniformity through the way the bubbles are on the poster. The text however, is aligned symetrically and is centered, which provides it with a neat and professional look. The proximity of everything, especially the air bubbles is laid out far enough to be identified as such. The text is spread out neatly and can be read with ease and only with a moment's notice.
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